Leading the future of on-the-go retail.

We give our customers a strategic edge by uniting data and consumer insights with the best brands, sourcing, merchandising and logistics expertise.
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Our story: we’re better together.

Our unique stable of iconic brands began 50 years ago with Solaray. Since then, we’ve added innovative companies, products and services—along with an unrelenting commitment to our customers—becoming a top full-service provider of retail merchandise across the US and Canada.


Solaray launched, offering a variety of products for the convenience industry.


Fiesta was formed to provide an imaginative world of plush animals, and is acquired by SRP In 2017.


PUGS is created and becomes known for its iconic logo and stylish sunglasses.


Originally known as Video Cube and then AVN, Creative Planogram Company (CPC) was started and joined the SRP team in 2017.


SNI was founded and introduced its Cloudz, B-Iconic and M.C. Sweets brands. SRP acquired SONI in 2017 and gained entry into airports and travel channels internationally.


AES began, and after several successful licenses of Mossy Oak in 2004 and Realtree in 2005, was acquired by Solaray in 2006.


Global Eyewear is founded, becoming a leader supplier of eyewear products to theme parks, attractions and resorts. Hoffco Brands also launches, bringing innovative product lines to the Truck and Travel market.


solaray and PUGS join their companies together to create SRP Companies.


Global Eyewear Is the first company acquired by SRP, broadening our reach and product mix into Resorts and Theme Parks.


Hoffco Brands, Creative Planogram Company, Fiesta, and Golden Isle are acquired by SRP. Global Eyewear, Swibco and TNP merge into one company, further expanding our ability to provide a broad variety of products and distribution services. SRP goes international with CPCs conversion to SRP Canada, servicing thousands of stores and retailers.


Aerial Bouquets a speciality gift and balloon supplier to the grocery industry joins the SRP family of companies.


SRP Companies changes name to SRP Strategic Retail Partners.


Acquired Distributions Franco in February of 2022 to expand Canadian territory coverage with a variety of new brands and services.


Completed asset purchase of MobilEssentials in February of 2022 adding quality brands while growing SRP's presence in the grocery, restaurant and variety channels.


Key locations

We have corporate offices and distribution centers all across the United States and Canada.


Leadership Team

Darrin Eisele


Darrin Eisele


Darrin co-founded Pugs in 1984 and grew it as one of the largest players in specialty category management for the convenience store channel. Pugs eventually combined with Solaray to form SRP. Darrin has led significant growth at SRP through the development of scan-based trading offerings and a harmonized product suite. He partnered with Aurora in 2016 to invest in his vision of offering platinum level category management to customers and to significantly accelerate SRP’s acquisition program.

David Foster

Chief Executive Officer

David Foster

Chief Executive Officer

David joined Strategic Retail Partners (SRP) in June 2018 as Vice President of Finance, became Chief Financial Officer in March 2020, and became Chief Executive Officer in January 2024.

Before his roles at SRP, David co-founded Everytable, a Los Angeles-based social enterprise dedicated to improving healthy food accessibility. Prior to Everytable, he held various roles at Groceryships, Aurora Capital Partners, and Credit Suisse.

As SRP's CEO, David leads the company’s strategic initiatives and is focused on continuing to grow the business by exceeding expectations of on-the-go consumers across a diverse range of channels and product categories.

Before his roles at SRP, David co-founded Everytable—a Los Angeles-based social enterprise focused on food access. His deep finance experience also includes management roles at Groceryships, Aurora Capital Partners, and Credit Suisse.

As SRP's CEO, David leads the company’s strategic initiatives and is focused on continuing to grow the business by exceeding expectations of on-the-go consumers across a diverse range of channels and product categories.

David graduated from the University of Michigan with a degree in business administration.

Quentin Jaksch

Chief Information Officer

Quentin Jaksch

Chief Information Officer

Quentin Jaksch, known as “Q”, embarks on Dual Role as Chief Operating Officer and Chief Information Officer at SRP Since January 2023

Since January 2023, Quentin “Q” Jaksch has been skillfully handling the combined responsibilities of Chief Operating Officer and Chief Information Officer at Strategic Retail Partners (SRP). In this dual capacity, Q is at the forefront of steering both operational excellence and technological innovation within the company.

Q’s journey with SRP began in January 2017 as the Chief Information Officer, where he led a team committed to leveraging cutting-edge technologies for driving innovation. His profound impact in this role paved the way for his expanded responsibilities as COO.

Prior to his engagement with SRP, Q co-founded QeH2, an IT consulting firm, catering to the IT support and CIO consulting needs of small and medium-sized enterprises. This venture showcased his expertise in the IT realm and his entrepreneurial acumen.

Q’s association with SRP extends beyond his official tenure; he was instrumental in the IT and development sectors at Pugsgear, a foundational division of SRP. His key contributions included the development of the pioneering mobile platform on Palm OS, which still influences the company’s service model.

In his role as COO and CIO, Q continues to integrate his rich experience in technology with operational strategies, enhancing SRP’s efficiency and scalability. His educational background, with a degree in Management Information Systems and Business Management from Metropolitan State University of Denver, further bolsters his proficiency in managing the intertwined domains of operations and information technology.

Chris Rullman

Chief Administrative Officer

Chris Rullman

Chief Administrative Officer

Chris Rullman is SRP’s Chief Administrative Officer having most recently served as SRP’s Chief Human Resource Officer. Chris is a proven executive with over 25 years’ experience designing, leading, and executing successful organizational operations to deliver increased revenue, profit, and employee engagement.

At SRP, Chris oversees Human Resources, legal, insurance, sustainability, facilities, fleet management, corporate purchasing, and travel, learning & development, talent acquisition, and environmental health & safety (EH&S).

Prior to SRP, Rullman was head of human resources for Wide Open West internet cable and phone in which he was responsible for all aspects of human resources including talent, compensation, benefits, organization and leadership development and employee relations for 3,000 employees across 11 states. Chris also served in various leadership roles at Comcast and Protection One.

Chris has a dual bachelor’s degree in marketing and human resource management from the University of Idaho, and an MBA from George Fox University.

Start building your career at SRP® today

We’re currently looking for motivated, talented team members across the retail industry. Come see why the most passionate people choose SRP® as their home.